Alex coimbra

My name is Alex, I am 24 years old and I live alone in Caxias do Sul, Rio Grande do Sul, Brazil.

My professional journey started early, at the age of 14, when I began working with photography influenced by my uncle. Shortly after, I also started working with video and editing. Since I had Minecraft YouTube channels during my childhood, I was already somewhat familiar with editing software, which helped me take on this demand at the photography studio where I worked. There, besides photography, clients also asked for videos, and that was how I began to study cameras and filmmaking in more depth, following this path.

Later, I lived in Balneário Camboriú (SC) and then in São Paulo (SP). In São Paulo, I worked at an eSports company as an influencer and content creator. During that time, I took part in projects sponsored by major brands such as BMW, Coca-Cola, and JBL. I even produced a sales video for BMW. Unfortunately, with the pandemic and the restrictions that made recording difficult, the project came to an end, and I returned to my hometown.

Back in Caxias do Sul, I began managing the marketing of two companies simultaneously: one in the natural foods and bulk grains sector, and another in the supplements industry. In this role as marketing manager, I was responsible for audiovisual production, design, video production, and social media for both companies.

Over time, I started studying programming, something that has always interested me since I was young. From that point, I found my path in web design and front-end, especially creating landing pages for digital marketing, which is what I still do today as a service provider.

After some time, in April 2025, I created a YouTube channel that has already reached almost half a million subscribers in less than a year. I also have a Facebook page with more than 300,000 followers, where I produce entertainment and curiosity-based content. With this YouTube project, I get to work on several skills that I enjoy: I write my own scripts applying copywriting and persuasive texts, I edit my own videos, and I practice communication, which I really enjoy. It is a space where I build strategies to capture and retain people’s attention — the famous retention, so important on the internet. I really enjoy the process of creating strategies, writing scripts, editing, and building a context to achieve engagement. It is a place where I can bring together technical skills and my desire to express myself and communicate.

Currently, I divide my time between my digital projects — which already generate monetization — and my web design work.